![]() Be always accessible and provide quality news.Always offer a good product at a fair price. ![]() ![]() Consumers are diverse, go first to those who can benefit most from you.Guard your brand name, be clear about who you are.Be sensitive to change and be ready to transform.Love your consumers and respect your competitors.Philip Kotler thinks that the following are the 10 credos of Marketing 3.0: Kotler considers that Marketing 3.0 emerges as a need for responding to “new technologies, the problems caused by globalisation and the people’s interest in expressing their creativity, values and spirituality”. This way, everyone feels integrated into the process. With marketing 3.0 all the people involved in the product creation process need to be taken into account, from employees to partners, distributors, suppliers, etc. Marketing 3.0 consists of reaching consumers in a different way by means of original and innovative ideas. What is Marketing 3.0 and what differentiates it from traditional marketing? Marketing 3.0 focuses on the person, not on the product or the consumers, just as more traditional marketing used to do. Philip Kotler, known by some as the creator of modern marketing, presents the ten credos of Marketing 3.0. He has been selected as First Leader in Marketing Thought by the American Marketing Association. Philip Kotler is one of the world’s leading experts in the strategic practice of marketing.
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